Pearl River County SPCA
Bourbon & Branch had the privilege of leading a complete rebrand for the Pearl River County SPCA to elevate their presence and enhance their impact in the community. This rebranding included the creation of a new, modern logo and a comprehensive branding package, featuring a cohesive color scheme of navy blue, green, and orange, as well as the friendly and timeless Futura typeface. This fresh visual identity is designed to convey trust, compassion, and hope, aligning perfectly with the SPCA's mission. Additionally, we assist them with their social media strategy, creating engaging and informative content that highlights their mission, showcases adoptable pets, and encourages community involvement.
As part of this transformation, we designed and launched their new website, www.prcspca.org, to provide a user-friendly, visually appealing, and informative platform. The website features essential functionalities such as easy navigation, a dedicated section for adoptable pets, information on how to donate and volunteer, and resources for pet owners. A key component of this website is the API integration developed for the pet profiles, ensuring that adoptable animals are automatically updated and displayed in real time. This integration streamlines the adoption process, making it easier for potential adopters to find available pets. The new online presence not only boosts the SPCA's visibility but also improves efficiency, making it simpler for the community to engage with and support their mission. Through these efforts, we have created a strong and consistent brand that reflects the organization's dedication to animal welfare and resonates with their supporters.
The original logo of the Pearl River County SPCA featured a dog and cat looking away into a sun with a red bowtie and Comic Sans as the typeface. While well-intentioned, this design was overly busy and functioned more as a graphic element than a recognizable logo. The complex imagery and outdated font choice failed to convey a professional and cohesive brand identity. The use of Comic Sans, in particular, did not align with the seriousness and compassion inherent in the SPCA's mission. Furthermore, the elements in the logo did not communicate a clear message of protection and care, which is central to the organization's goals.
In contrast, the new logo design presents a simplified and modern aesthetic with a dog and cat silhouette encased in a house shape. This clear, concise imagery effectively symbolizes the shelter and protection that the SPCA provides, creating a stronger visual impact and a more memorable brand identity. The updated design elements, including a professional typeface and a strategic color palette, help establish a trustworthy and compassionate image, better reflecting the organization's values and mission.
