Welcome to the New Branding for Dr. Beth Everett

As we unveil the new visual identity for Dr. Beth Everett, we invite you to explore the deliberate and thoughtful design elements that define our recent branding initiative. This detailed overview provides insight into our aesthetic decisions and how they align with Dr. Everett’s musical career.

Typography: Baskerville & Metridat Script Font

Baskerville: Chosen for its serenity and historical significance in print, Baskerville represents the timeless beauty of classical music. Its clear, sharp serifs convey authority and tradition, making it ideal for the core textual elements on the website and logo design.

Metridat Script: To complement the formality of Baskerville, a script font is used for part of the logo. The choice of this script is particularly meaningful as it pays homage to old handwritten manuscripts, linking Dr. Everett’s modern practice with the rich historical traditions of musical notation.

Symbol: The Conducting Baton

The conducting baton is a central element of the branding, symbolizing Dr. Everett’s leadership and the precision of her craft.

Photography and Visuals

High-quality photography captures Dr. Everett in various conducting and teaching moments, as well as headshots and portraits. These images are not only aesthetically pleasing but also tell the story of her passion and dedication to music.

Website Design

The website features a clean layout with intuitive navigation to reflect the clarity and elegance of the new branding. Interactive elements and responsive design ensure an engaging user experience across all devices.

Target Audience Considerations

Appealing to Potential Clients and Students: The branding is meticulously crafted to resonate with those who might hire Dr. Everett for conducting, lessons, or adjudication. We understand that her audience values professionalism, expertise, and artistic sensitivity, which is why we selected elements that communicate these qualities effectively.

Professional Appeal: The use of rich blue not only symbolizes depth and sophistication but also conveys reliability and professionalism, key traits valued by festival organizers, educational institutions, and music ensembles looking for a conductor or adjudicator.

Educational Outreach: The cream color and script font add a touch of approachability and warmth, appealing to potential students considering private lessons. These elements create a welcoming atmosphere, encouraging visitors to explore Dr. Everett’s offerings.

Symbolism of the Baton: The inclusion of the conducting baton as a recurring visual motif reinforces Dr. Everett's role as a leader in musical direction. It serves as a powerful symbol for her command and expertise, appealing directly to those looking for a seasoned professional in music performance and education.